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Sales & Business Development

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YSB-204xtraLesson YouthEntrepreneurship & Business FundamentalsBeginner
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About Course

Course Code: YSB-204

Pillar: Entrepreneurship & Business Fundamentals

Course Overview: Sales is more than persuading someone to buy; it is about understanding needs, communicating value honestly, and building relationships that support repeat business. Learners develop practical skills for finding customers, presenting an offer, responding to concerns, and following up professionally.

These capabilities support ethical selling and business development across small businesses, freelance services, digital ventures, and community-based enterprises.

Learning Outcomes:

  • Understand the role of sales in business success.
  • Identify target customers and sales opportunities.
  • Communicate business value clearly and confidently.
  • Build trust-based customer relationships.
  • Handle objections and close sales ethically.
  • Create a practical sales and business development action plan.

Target Audience: Young people interested in entrepreneurship, small business growth, freelancing, self-employment, sales roles, customer-facing work, or business development. Suitable for youth entrepreneurship programs, TVET institutions, NGOs, incubators, universities, ministries, and workforce readiness initiatives.

Course Structure: 5 modules / 20 lessons.

Special Feature: Every module concludes with a Putting It All Together audio deep dive that connects the key lessons and supports reflection and practical application.

Pathway Focus: Understand Sales and Business Development. Build capability in Communicating Value and Selling Effectively. Apply learning through Business Development and Growth Planning.

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Course Content

Course Introduction
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  • Sales & Business Development
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Foundations of Sales and Business Development
Module Purpose: Introduce learners to sales, business development, customer acquisition, and the importance of trust, value, and relationship-building. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Finding and Understanding Customers
Module Purpose: Help learners identify potential customers, understand their needs, and build a simple customer pipeline. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Communicating Value and Selling Effectively
Module Purpose: Equip learners with practical skills to explain their offer, present value, handle customer questions, and communicate professionally. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Building Customer Relationships and Trust
Module Purpose: Help learners understand how customer relationships, service quality, follow-up, and trust support repeat business and referrals. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Business Development and Growth Planning
Module Purpose: Guide learners to identify growth opportunities, partnerships, customer segments, and practical sales activities that support business development. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

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