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E-Commerce & Online Selling

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YSI-304xtraLesson YouthIncome Generation & Side Hustle AcademyBeginner
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About Course

Course Code: YSI-304

Pillar: Income Generation & Side Hustle Academy

Course Overview: Online selling gives young people flexible ways to reach customers without beginning with a costly physical store. Learners explore suitable products and services, customer demand, digital storefronts, payments, orders, delivery, customer care, and practical online promotion.

Safe practices and low-cost launch options remain central as they shape a realistic e-commerce presence and prepare to take an online offer to market.

Learning Outcomes:

  • Understand the basics of e-commerce and online selling.
  • Identify products or services suitable for online markets.
  • Set up a simple online selling presence.
  • Manage online orders, payments, delivery, and customer service.
  • Promote products online using practical digital marketing methods.
  • Create a practical e-commerce launch plan.

Target Audience: Young people interested in online selling, e-commerce, digital entrepreneurship, side hustles, small business growth, product-based businesses, or service-based online income. Suitable for youth entrepreneurship programs, TVET institutions, NGOs, universities, ministries, incubators, and digital economy initiatives.

Course Structure: 5 modules / 20 lessons.

Special Feature: Every module concludes with a Putting It All Together audio deep dive that connects the key lessons and supports reflection and practical application.

Pathway Focus: Understand E-Commerce & Online Selling. Build capability in Setting Up an Online Selling Presence. Apply learning through Marketing and Launching an Online Store.

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Course Content

Course Introduction
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  • E-Commerce & Online Selling
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Foundations of E-Commerce & Online Selling
Module Purpose: Introduce learners to e-commerce, online selling models, digital marketplaces, and the opportunities and risks involved in selling online. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Products, Customers and Online Market Fit
Module Purpose: Help learners choose suitable products or services, understand online customers, and test whether there is real demand before launching. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Setting Up an Online Selling Presence
Module Purpose: Equip learners with practical knowledge to create a simple, professional, and trustworthy online selling presence. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Orders, Payments, Delivery and Customer Service
Module Purpose: Help learners manage online selling operations professionally, including order handling, payment confirmation, delivery coordination, customer communication, and service recovery. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Marketing and Launching an Online Store
Module Purpose: Guide learners to promote their online offer, attract first customers, measure performance, and create a practical e-commerce launch plan. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

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