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Digital Marketing

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YSD-503xtraLesson YouthDigital Economy & Future SkillsBeginner
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About Course

Course Code: YSD-503

Pillar: Digital Economy & Future Skills

Course Overview: Digital marketing helps a business reach the right people with a clear and credible message. Learners explore audience needs, brand positioning, content, social media, search visibility, email and messaging, simple campaigns, and performance measures.

They apply these elements to plan ethical, practical promotion for a product, service, personal brand, or small enterprise and improve it through basic analytics.

Learning Outcomes:

  • Understand digital marketing and its role in business growth.
  • Identify target audiences and create clear marketing messages.
  • Plan content and campaigns across suitable digital channels.
  • Use social media, search, messaging, and email responsibly.
  • Track basic marketing performance and improve results.
  • Create a practical digital marketing action plan.

Target Audience: Young people interested in entrepreneurship, freelancing, online selling, social media services, content creation, small business marketing, digital services, or future work in marketing. Suitable for youth entrepreneurship programs, TVET institutions, NGOs, universities, ministries, incubators, and digital economy initiatives.

Course Structure: 5 modules / 20 lessons.

Special Feature: Every module concludes with a Putting It All Together audio deep dive that connects the key lessons and supports reflection and practical application.

Pathway Focus: Understand Digital Marketing. Build capability in Content Marketing and Social Media Promotion. Apply learning through Marketing Analytics and Digital Marketing Plan.

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Course Content

Course Introduction
content

  • Digital Marketing
    00:00

Foundations of Digital Marketing
Module Purpose: Introduce learners to digital marketing, online customer behavior, marketing ... What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Audience, Brand Message and Marketing Strategy
Module Purpose: Help learners define target audiences, create clear brand messages, and devel... What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Content Marketing and Social Media Promotion
Module Purpose: Equip learners to plan, create, publish, and manage digital content that attr... What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Digital Campaigns, Search and Customer Outreach
Module Purpose: Help learners understand simple digital campaigns, search visibility, messagi... What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Marketing Analytics and Digital Marketing Plan
Module Purpose: Guide learners to track marketing results, understand basic analytics, improv... What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Learning Resources
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