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Business Models & Business Planning

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YSB-203xtraLesson YouthEntrepreneurship & Business FundamentalsBeginner
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About Course

Course Code: YSB-203

Pillar: Entrepreneurship & Business Fundamentals

Course Overview: A workable business needs a clear explanation of whom it serves, what it offers, how it operates, and how it earns money. Learners shape these elements into a simple business model while considering costs, revenue, resources, and day-to-day delivery.

They then bring the decisions together in a practical business plan that can guide a small enterprise, side hustle, or startup idea.

Learning Outcomes:

  • Explain what a business model is and why it matters.
  • Identify the key parts of a simple business model.
  • Design a value proposition for a target customer.
  • Estimate basic costs, revenue, and profit potential.
  • Prepare a practical business plan for a small business idea.
  • Present a business model clearly and confidently.

Target Audience: Young people interested in entrepreneurship, small business creation, side hustles, freelancing, self-employment, or community enterprise development. Suitable for youth entrepreneurship programs, TVET institutions, NGOs, incubators, universities, ministries, and business development initiatives.

Course Structure: 5 modules / 20 lessons.

Special Feature: Every module concludes with a Putting It All Together audio deep dive that connects the key lessons and supports reflection and practical application.

Pathway Focus: Understand Business Model Foundations. Build capability in Revenue, Costs & Financial Logic. Apply learning through Writing and Presenting the Business Plan.

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Course Content

Course Introduction
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  • Business Models & Business Planning
    00:00

Business Model Foundations
Module Purpose: Introduce learners to the meaning of a business model and the key building blocks that explain how a business works. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Customers, Value Proposition & Offers
Module Purpose: Help learners define their target customers, understand customer needs, and design offers that provide clear value. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Revenue, Costs & Financial Logic
Module Purpose: Introduce learners to the financial logic of a business model, including pricing, costs, revenue, profit, and sustainability. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Planning Business Operations
Module Purpose: Help learners understand how a business will run day to day, including activities, resources, partners, delivery, quality, and customer service. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Writing and Presenting the Business Plan
Module Purpose: Guide learners to bring together their business model, market understanding, financial logic, and operations plan into a clear and practical business plan. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

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