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Social Media Business Services

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YSI-303xtraLesson YouthIncome Generation & Side Hustle AcademyBeginner
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About Course

Course Code: YSI-303

Pillar: Income Generation & Side Hustle Academy

Course Overview: Social media skills can become valuable services for local businesses, entrepreneurs, community organisations, and growing brands. Learners practise turning business goals into content plans, managing pages, engaging customers, reviewing simple analytics, and improving performance.

The learning also covers how to package, price, present, and deliver these services professionally so that creative ability becomes a credible business offer.

Learning Outcomes:

  • Understand how social media supports business growth.
  • Identify social media services that small businesses need.
  • Plan and manage basic social media content.
  • Engage audiences and support customer communication professionally.
  • Track simple social media performance measures.
  • Create a practical social media business services plan.

Target Audience: Young people interested in digital services, freelancing, social media management, content support, small business marketing, creator work, or online income opportunities. Suitable for youth employment programs, TVET institutions, NGOs, universities, ministries, incubators, and digital entrepreneurship initiatives.

Course Structure: 5 modules / 20 lessons.

Special Feature: Every module concludes with a Putting It All Together audio deep dive that connects the key lessons and supports reflection and practical application.

Pathway Focus: Understand Social Media Business Services. Build capability in Content Creation and Page Management. Apply learning through Packaging and Selling Social Media Services.

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Course Content

Course Introduction
content

  • Social Media Business Services
    00:00

Foundations of Social Media Business Services
Module Purpose: Introduce learners to social media as a business tool and show how young people can provide useful services to small businesses and organizations. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Social Media Strategy and Content Planning
Module Purpose: Help learners create simple social media strategies and content plans that align with business goals, target audiences, and customer needs. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Content Creation and Page Management
Module Purpose: Equip learners with practical skills to prepare captions, images, basic videos, posts, and page management routines for small business clients. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Analytics, Reporting and Improvement
Module Purpose: Help learners understand basic social media performance measures and use simple reports to improve content and client communication. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Packaging and Selling Social Media Services
Module Purpose: Guide learners to turn social media skills into a clear service offer, price services responsibly, find clients, manage expectations, and deliver professionally. What Learners Will Explore: Learners will examine the key concepts, practical choices, youth scenarios, and real-life applications connected to this topic. Practical Application: This topic supports immediate use through reflection, planning, hands-on activities, guided exercises, and action-oriented learning.

Learning Resources
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