Sales Communication & Persuasion

Course Code: WSB-311

Program: Operations & Administration Academy

Course Overview: Develop the communication skills needed to engage prospects, build credibility, influence decisions, and communicate value effectively throughout the sales process.

This course develops practical capability in sales communication, listening and discovery skills, communicating value, persuasion and influence, and sales communication excellence.

Learning Outcomes

By the end of this course, learners will be able to:

• Communicate confidently with prospects and clients
• Build trust through effective communication
• Present value propositions clearly
• Influence customer decisions ethically
• Improve sales conversations
• Strengthen relationship-building skills

Target Audience: Sales professionals, account managers, client-facing employees, business-development teams, relationship managers, and commercial leaders who want to strengthen practical capability in sales communication and persuasion.

Learning Experience: Learners engage through video overviews, audio deep dives, study guides, practical examples, reflection prompts, workbook activities, applied tasks, knowledge checks, and end-of-module quizzes. Activities support practical application in sales communication, listening and discovery skills, communicating value, persuasion and influence, and sales communication excellence.

Course Structure: 5 modules / 20 lessons.

Special Feature: Every module concludes with a Putting It All Together audio deep dive that connects the key lessons and supports reflection and practical application.

Pathway Focus: Understand sales communication. Listen to customer needs. Communicate value persuasively.