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Negotiation & Influence Skills

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About Course

Course Code: WSB-313

Program: Operations & Administration Academy

Course Overview: Equip professionals with practical negotiation and influence skills that support better outcomes, stronger relationships, and sustainable business success.

This course develops practical capability in negotiation, interests and positions, influence and persuasion, advanced negotiation techniques, and negotiation excellence.

Learning Outcomes

By the end of this course, learners will be able to:

  • Prepare for negotiations using clear objectives and priorities
  • Distinguish interests, positions, and sources of value
  • Apply influence and persuasion ethically
  • Manage concessions, trade-offs, and difficult discussions
  • Navigate complex negotiation situations professionally
  • Build a practical negotiation improvement plan

Target Audience: Sales professionals, account managers, client-facing employees, business-development teams, relationship managers, and commercial leaders who want to strengthen practical capability in negotiation and influence skills.

Learning Experience: Learners engage through video overviews, audio deep dives, study guides, practical examples, reflection prompts, workbook activities, applied tasks, knowledge checks, and end-of-module quizzes. Activities support practical application in negotiation, interests and positions, influence and persuasion, advanced negotiation techniques, and negotiation excellence.

Course Structure: 5 modules / 20 lessons.

Special Feature: Every module concludes with a Putting It All Together audio deep dive that connects the key lessons and supports reflection and practical application.

Pathway Focus: Understand negotiation. Apply influence and persuasion. Strengthen negotiation excellence.

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Course Content

Course Introduction
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  • Negotiation & Influence Skills
    05:05

Negotiation Fundamentals
This module introduces learners to negotiation fundamentals within Negotiation and Influence Skills by exploring negotiation, preparing for negotiations, defining desired outcomes, and negotiation ethics and professionalism.

Understanding Interests & Positions
This module introduces learners to understanding interests and positions within Negotiation and Influence Skills by exploring identifying stakeholder interests, customer priorities, creating mutual value, and building win-win outcomes.

Influence & Persuasion
This module helps learners strengthen practical capability in influence and persuasion within Negotiation and Influence Skills by exploring building influence credibility, persuasive communication, managing resistance, and influencing decision makers.

Advanced Negotiation Techniques
This module helps learners strengthen practical capability in advanced negotiation techniques within Negotiation and Influence Skills by exploring managing difficult negotiations, concession strategies, handling deadlocks, and managing complex stakeholders.

Negotiation Excellence
This module helps learners strengthen practical capability in negotiation excellence within Negotiation and Influence Skills by exploring long-term relationship building, post-negotiation management, continuous improvement, and negotiation improvement plan.

Learning Resources
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