Client Relationship Management

Course Code: WSB-314

Program: Operations & Administration Academy

Course Overview: Develop the skills required to build, maintain, and strengthen long-term client relationships that support retention, growth, and customer satisfaction.

This course develops practical capability in client relationship management, client needs, managing client engagement, strengthening client loyalty, and relationship growth and retention.

Learning Outcomes

By the end of this course, learners will be able to:

• Explain the foundations of client relationship management
• Understand client needs, expectations, and priorities
• Manage client engagement professionally
• Strengthen client trust, loyalty, and satisfaction
• Identify responsible relationship growth opportunities
• Support long-term client retention and value creation

Target Audience: Sales professionals, account managers, client-facing employees, business-development teams, relationship managers, and commercial leaders who want to strengthen practical capability in client relationship management.

Learning Experience: Learners engage through video overviews, audio deep dives, study guides, practical examples, reflection prompts, workbook activities, applied tasks, knowledge checks, and end-of-module quizzes. Activities support practical application in client relationship management, client needs, managing client engagement, strengthening client loyalty, and relationship growth and retention.

Course Structure: 5 modules / 20 lessons.

Special Feature: Every module concludes with a Putting It All Together audio deep dive that connects the key lessons and supports reflection and practical application.

Pathway Focus: Understand client relationship management. Manage client engagement. Strengthen relationship growth and retention.