Business Development Strategy Fundamentals

Course Code: WSB-316

Program: Operations & Administration Academy

Course Overview: Provide professionals with the strategic business development skills needed to identify opportunities, build pipelines, develop partnerships, and support sustainable business growth.

This course develops practical capability in business development, opportunity development, strategic relationship building, growth planning, and sustainable business growth.

Learning Outcomes

By the end of this course, learners will be able to:

• Explain business development principles and processes
• Identify and evaluate growth opportunities
• Build strategic business relationships
• Develop practical opportunity and growth plans
• Align business development with organizational value
• Create a sustainable business development action plan

Target Audience: Sales professionals, account managers, client-facing employees, business-development teams, relationship managers, and commercial leaders who want to strengthen practical capability in business development strategy fundamentals.

Learning Experience: Learners engage through video overviews, audio deep dives, study guides, practical examples, reflection prompts, workbook activities, applied tasks, knowledge checks, and end-of-module quizzes. Activities support practical application in business development, opportunity development, strategic relationship building, growth planning, and sustainable business growth.

Course Structure: 5 modules / 20 lessons.

Special Feature: Every module concludes with a Putting It All Together audio deep dive that connects the key lessons and supports reflection and practical application.

Pathway Focus: Understand business development. Apply strategic relationship building. Strengthen sustainable business growth.