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Service Excellence Foundations

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WCX-321xtraLesson WorkforceBeginner
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About Course

Course Code: WCX-321

Program: Operations & Administration Academy

Course Overview: Establish the mindset, behaviors, and service principles required to consistently deliver exceptional customer experiences.

This course develops practical capability in service excellence, customer expectations, professional service behaviors, creating positive customer experiences, and building a service excellence culture.

Learning Outcomes

By the end of this course, learners will be able to:

  • Demonstrate a customer-centric mindset
  • Understand service excellence principles
  • Deliver professional customer interactions
  • Build customer trust and confidence
  • Support organizational service standards
  • Contribute to a service-oriented culture

Target Audience: Customer-facing employees, service and support teams, contact-centre staff, account teams, supervisors, and service leaders who want to strengthen practical capability in service excellence foundations.

Learning Experience: Learners engage through video overviews, audio deep dives, study guides, practical examples, reflection prompts, workbook activities, applied tasks, knowledge checks, and end-of-module quizzes. Activities support practical application in service excellence, customer expectations, professional service behaviors, creating positive customer experiences, and building a service excellence culture.

Course Structure: 5 modules / 20 lessons.

Special Feature: Every module concludes with a Putting It All Together audio deep dive that connects the key lessons and supports reflection and practical application.

Pathway Focus: Understand service excellence. Apply professional service behaviors. Build a service excellence culture.

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Course Content

Course Introduction
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  • Service Excellence Foundations
    05:02

Foundations of Service Excellence
This module introduces learners to the foundations of service excellence within Service Excellence Foundations by exploring service excellence, the importance of customer experience, internal and external customers, and developing a customer-centric mindset.

Understanding Customer Expectations
This module introduces learners to understanding customer expectations within Service Excellence Foundations by exploring what customers value most, customer needs and expectations, managing customer perceptions, and delivering consistent service.

Professional Service Behaviors
This module helps learners strengthen practical capability in professional service behaviors within Service Excellence Foundations by exploring service professionalism, responsiveness and reliability, ownership and accountability, and building customer confidence.

Creating Positive Customer Experiences
This module helps learners apply creating positive customer experiences within Service Excellence Foundations by exploring customer journey fundamentals, service moments that matter, exceeding expectations, and building positive experiences.

Building a Service Excellence Culture
This module helps learners apply building a service excellence culture within Service Excellence Foundations by exploring service standards and expectations, continuous service improvement, customer feedback and learning, and service excellence action plan.

Learning Resources
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